Privacy Policy for As Darkness Dies

Last Updated: May 25, 2025

As Darkness Dies (“we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, and disclose personal information when you interact with us through our website (www.asdarknessdies.com), social media, merchandise purchases, fan club memberships, or other services (collectively, “Services”). By using our Services, you agree to the terms of this Privacy Policy.

1. Information We Collect

We collect information you provide directly and automatically through your use of our Services. The types of information include:

1.1 Personal Information

Identity Data: Name, username, or similar identifiers.

Contact Data: Email address, postal address, phone number.

Financial Data: Payment details (e.g., credit card information) for merchandise or ticket purchases, processed securely through third-party payment processors.

Fan Engagement Data: Information you provide when joining our fan club, signing up for newsletters, commenting on posts, or participating in contests, such as favorite band preferences or demographic details.

Correspondence Data: Information you share when contacting us, such as inquiries or feedback.

1.2 Automatically Collected Information

Technical Data: IP address, browser type, device information, and browsing behavior (e.g., pages visited, time spent on site) collected via cookies and analytics tools.

Usage Data: Interactions with our Services, such as clicks on links, video views, or social media engagement.

1.3 Information from Third Parties

We may receive information from third-party platforms (e.g., social media like Facebook or ticketing agencies for event purchases) when you interact with our content or buy tickets, subject to their privacy policies.

2. How We Use Your Information

We use your information to:

Provide and improve our Services, such as processing merchandise orders, sending newsletters, or managing fan club memberships.

Communicate with you about tour dates, new releases, or promotions.

Personalize your experience, like recommending music or events based on your preferences.

Analyze website and social media performance to enhance user experience.

Comply with legal obligations or respond to legal requests.

Prevent fraud and ensure the security of our Services.

The legal basis for processing includes your consent, fulfilling contracts (e.g., merchandise purchases), and our legitimate interests (e.g., improving Services or marketing).

3. How We Share Your Information

We do not sell your personal information. We may share it with:

Service Providers: Third parties that process payments, host our website, or provide analytics (e.g., PayPal, Google Analytics), bound by confidentiality agreements.

Business Partners: For co-branded promotions or events, with your consent where required.

Legal Authorities: When required by law or to protect our rights.

Social Media Platforms: When you engage with us on platforms like Facebook or YouTube, their privacy policies apply to data they collect.

4. Cookies and Tracking Technologies

We use cookies and similar technologies to:

Ensure our website functions properly (e.g., maintaining your shopping cart).

Analyze site usage and improve performance.

Deliver targeted ads through partners like AdRoll or Facebook, based on your browsing history.

You can manage cookie preferences via your browser settings or our website’s cookie consent tool. Note that disabling cookies may affect site functionality.

5. Data Security

We use industry-standard measures, such as SSL/TLS encryption and secure payment processing, to protect your data. However, no online transmission is 100% secure, and you share information at your own risk. You are responsible for keeping your account credentials confidential.

6. Data Retention

We retain personal information only as long as necessary for the purposes outlined (e.g., fulfilling orders, maintaining fan club memberships) or as required by law. For example:

Purchase data is kept for 7 years to comply with tax laws.

Newsletter subscription data is kept until you unsubscribe.

Technical data (e.g., cookies) is typically retained for up to 2 years.

7. Your Rights

Depending on your location, you may have rights under laws like GDPR or CCPA, including:

Access: Request a copy of your personal data.

Correction: Update inaccurate information.

Deletion: Request deletion of your data, subject to legal exceptions.

Opt-Out: Unsubscribe from marketing emails or opt out of targeted ads.

Restriction: Limit how we process your data.

Portability: Receive your data in a structured format.

To exercise these rights, contact us at info@asdarknessdies.com. We may charge a small fee for access requests where permitted by law. If you believe we’ve violated your rights, you can complain to a data protection authority.

8. Third-Party Links

Our website may link to third-party sites (e.g., Facebook, Bandcamp, various ticketing or merchandise companies). We are not responsible for their privacy practices. Please review their policies before sharing personal information.

9. International Data Transfers

If you’re outside the USA, your data may be transferred to our servers in the USA or to service providers elsewhere. We ensure these transfers comply with applicable laws, using safeguards like Standard Contractual Clauses.

10. Children’s Privacy

Our Services are not directed to children under 13. If we learn we’ve collected data from a child without parental consent, we will delete it. Parents can contact us at info@asdarknessdies.com to review or delete their child’s data.

11. Changes to This Policy

We may update this Privacy Policy to reflect changes in our practices or legal requirements. We will notify you of significant changes via email or a website notice. Your continued use of our Services after changes indicates acceptance.

12. Contact Us

For questions or to exercise your rights, contact:

Email: info@asdarnknessdies.com

Location: As Darkness Dies, Cape Coral Florida (contact us at the email above to request complete business address).

We aim to respond within 30 days. For complaints, we encourage you to contact us first, but you may also reach out to your local data protection authority.

PRESS KIT COMING SOON

As Darkness Dies

Band History

Originally formed in 2009 by Paul Coleman (guitar) with Chalice on vocals (2009-2010), they were originally known as Graven Image. They were signed to Pure Steel Records in 2016, changed their name and their second album was released soon thereafter. It was met with chart-topping and resounding accolades and held top spots on various charts in several countries for almost 2 years. (link to reviews)

The current lineup came to fruition in 2024 after a short hiatus. The band as a whole thanks all the previous members for their legendary contributions and wishes them much success in their current and future projects. They are all extremely talented musicians.

Stet Howland, Drums

Stet Howland’s associated bands include As Darkness Dies, Metal Church WASP, Lita Ford (and countless others)

Stet Howland is a powerhouse drummer best known for his high-energy performances and dynamic style. Rising to fame as a member of W.A.S.P. in the late 1980s, Howland played on several of their quintessential albums, including The Crimson Idol and Still Not Black Enough, solidifying his reputation as a hard-hitting and versatile musician. Throughout his career, Howland has worked with numerous rock and metal acts, including Lita Ford, Metal Church, and Temple of Brutality, showcasing his adaptability across genres. Known for his thunderous drumming and engaging stage presence, Howland remains a celebrated figure in the world of hard rock and heavy metal.

Chalice, Vocals

Paul Coleman, Guitars

Paul Coleman, one of the original members of As Darkness Dies (formerly Graven Image) started playing guitar at the age of 9. Never taking a real lesson, he taught himself by listening to early idols, Jimmy Page and Tony Iommi. Blues rock is the heart of everything he does. Today, his biggest influences are Randy Rhoads, Zakk Wylde and Slash. Described in a brief phrase, Paul is the “straight forward, no bullshit type” and it comes across as he strives for perfection in every note and lyric he writes.

Paul plays Gibson guitars with Soldano head and cabs, Seymour Duncan and Bare Knuckles pickups and MXR pedals.

Lorenzo (Zo) Delvecchio, Guitars

Dallas Sita, Bass

With a musical career that when written about could start with "Once Upon a Time" just as well as the biblical "In The Beginning " Dallas' bass playing and emergence into the new As Darkness Dies line-up is the story of a 4 string bass Ronin galvanized by the persistence of time.

International Award-Winning Rock Video Artist as Atrium 's original live bass player, Dallas has also worked with the Rock and Roll Fantasy Camp and jammed with such legends as Vinny Appice, Sebastian Bach, Gary Hoey, Rudolph Schenker, and Matthias Jabs just to name a few

Contact Us

We Would Love to Hear From You!

ABOUT

Formed in 2009, signed to Pure Steel Records in 2015 and now the powerful 2025 lineup includes Stet Howland, Chalice, Paul Coleman, Zo DelVecchio and Dallas Sita.

Read More

NEWS BLOG

All News
Shows
AnnouncementsInterviews